Table 6 Comparison of non-compliance on Facebook and Twitter

Sample size

N = 7793

N = 2668

Any violation

32.8%

24.2%

8.6%*

 Appealing to youth

10.7%

5.4%

5.3%*

  Animal

5.3%

2.8%

2.5%*

  Cartoon

4.9%

1.8%

3.2%*

  Child

0.6%

0.6%

0.0%

  Toy

0.5%

0.3%

0.2%

  Likeness

2.0%

1.4%

0.6%*

  Packaging

0.0%

0.0%

0.0%

  Activity appealing to child

0.1%

0.0%

0.1%*

 Health claim

11.5%

8.1%

3.4%*

  Non-qualifying conditions

6.9%

4.2%

2.7%*

 Top 10 health claims

  1. Anxiety

2.5%

1.1%

1.4%*

  2. Pain

2.0%

2.3%

0.3%

  3. Relaxing

2.1%

0.8%

1.2%*

  4. Sleep

1.3%

2.3%

1.0%*

  5. Chronic pain

1.5%

0.9%

0.6%*

  6. Improve mood

1.2%

1.3%

0.0%

  7. Inflammation

1.1%

1.4%

0.3%

  8. Stress

1.1%

0.8%

0.3%

  9. Cancer

0.9%

1.0%

0.0%

  10. Depression

0.9%

0.8%

0.1%

 Other violations

17.4%

14.5%

2.8%*

  Depicts consumption

2.3%

0.8%

1.4%*

  Image of leaf or bud

15.5%

12.2%

3.3%*

  Promotes overconsumption

0.1%

0.6%

0.5%*

  Bundling products for one price

0.2%

0.1%

0.1%

  Giving away products

0.3%

1.1%

0.7%*

  Conducting games/competitions

0.0%

0.0%

0.0%