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Table 3 Longitudinal analysis: monthly changes in non-compliance rates in 2020

From: Analysis of social media compliance with cannabis advertising regulations: evidence from recreational dispensaries in Illinois 1-year post-legalization

n = posts, accounts

n = 824, 42

n = 627, 47

n = 917, 48

n = 883, 46

n = 599, 50

n = 720, 54

n = 748, 53

n = 826, 55

n = 1,000, 59

n = 861, 60

n = 1,178, 63

n = 1,278, 65

January

February

March

April

May

June

July

August

September

October

November

December

(%)

(%)

(%)

(%)

(%)

(%)

(%)

(%)

(%)

(%)

(%)

(%)

Any violation

29.5%

45.3%

24.5%

37.8%

38.6%

30.0%

26.5%

26.5%

27.1%

27.1%

26.6%

34.0%

Appealing to youth

6.9%

10.2%

6.2%

12.2%

12.9%

7.2%

4.0%

6.9%

8.7%

6.5%

12.1%

14.8%

Health claim

10.2%

16.4%

12.2%

10.3%

17.4%

16.3%

10.4%

9.1%

9.3%

11.5%

4.8%

8.0%

Other violations

17.8%

30.8%

13.0%

24.6%

18.0%

13.1%

14.2%

14.0%

13.5%

14.5%

13.8%

17.2%