Table 2 Cross-sectional analysis: violations of advertising and sales regulations for posts, accounts and dispensaries, by violation type
| Â | Posts, n (%) | Accounts, n (%) | Dispensaries, n (%) |
|---|---|---|---|
Total sample size | N = 10,461 | N = 67 | N = 75 |
Any violation | 3,202 (30.6%) | 66 (98.5%) | 74 (98.6%) |
 Appealing to youth | 976 (9.3%) | 63 (94%) | 70 (93.3%) |
  Animal | 488 (4.7%) | 57 (85.1%) | 63 (84.0%) |
  Cartoon | 432 (4.1%) | 54 (80.1%) | 67 (89.3%) |
  Child | 61 (0.6%) | 18 (26.9%) | 23 (30.2%) |
  Toy | 43 (0.4%) | 25 (37.3%) | 38 (50.7%) |
  Likeness | 192 (1.8%) | 37 (55.2%) | 35 (46.7%) |
  Packaging | 0 (0.0%) | 0 (0.0%) | 0 (0.0%) |
  Activity appealing to child | 8 (0.1%) | 5 (7.5%) | 7 (9.3%) |
 Health claim | 1,115 (10.7%) | 59 (88.1%) | 67 (89.3%) |
  Non-qualifying conditions | 651 (6.2%) | 58 (86.6%) | 67 (89.3%) |
 Top 10 health claims | |||
  1. Anxiety | 224 (2.4%) | 38 (56.7%) | 46 (61.3%) |
  2. Pain | 216 (2.1%) | 33 (49.2%) | 43 (57.3%) |
  3. Relaxing | 183 (1.8%) | 38 (56.7%) | 53 (70.7%) |
  4. Sleep | 165 (1.6%) | 40 (59.7%) | 51 (68.0%) |
  5. Chronic pain | 140 (1.3%) | 29 (43.3%) | 43 (57.3%) |
  6. Improve mood | 131 (1.3%) | 36 (53.7%) | 43 (57.3%) |
  7. Inflammation | 122 (1.2%) | 27 (40.3%) | 34 (45.3%) |
  8. Stress | 108 (1.0%) | 26 (38.9%) | 37 (49.3%) |
  9. Cancer | 95 (0.9%) | 19 (28.4) | 25 (33.3%) |
  10. Depression | 92 (0.9%) | 18 (26.9%) | 28 (37.3%) |
 Other violations | 1743 (16.7%) | 65 (97.0%) | 73 (97.3%) |
  Depicts consumption | 197 (1.9%) | 32 (47.8%) | 33 (44.0%) |
  Image of leaf or bud | 1,532 (14.6%) | 64 (95.5%) | 73 (97.3%) |
  Promotes overconsumption | 24 (0.2%) | 9 (13.4%) | 11 (14.7%) |
  Bundling products for one price | 14 (0.1%) | 11 (16.4%) | 14 (18.7%) |
  Giving away products | 53 (0.5%) | 11 (16.4%) | 11 (14.7%) |
  Conducting games/competitions | 0 (0.0%) | 0 (0.0%) | 0 (0.0%) |