Examining attributes of retailers that influence where cannabis is purchased: a discrete choice experiment

Table 5 Relative importance of retailer attributes on consumer decisions by latent class

	Segment size	Group 1–24.9%		Group 2–14.6%		Group 3–21.5%		Group 4–14.9%		Group 5–24.1%
		Effect estimate	OR	Effect estimate	OR	Effect estimate	OR	Effect estimate	OR	Effect estimate	OR
Prices	Sales	0.18	1.44	0.51	2.78	0.20	1.50	0.24	1.63	0.58	3.17
Prices	No sales	− 0.18	Ref	− 0.51	Ref	− 0.20	Ref	− 0.24	Ref	− 0.58	Ref
Product information available	Package	− 0.58	Ref	− 0.29	Ref	− 0.31	Ref	− 0.20	Ref	0.06	Ref
	Some extra	− 0.22	1.43	− 0.09	1.22	− 0.09	1.26	− 0.18	1.02	− 0.02	0.93
	Extensive	0.79	3.92	0.37	1.93	0.40	2.04	0.38	1.79	− 0.04	0.91
Customer service	Good	1.23	11.67	0.30	1.82	0.43	2.37	0.46	2.49	0.02	1.04
Customer service	Poor	− 1.23	Ref	− 0.30	Ref	− 0.43	Ref	− 0.46	Ref	− 0.02	Ref
Proximity	Walk	0.09	1.23	1.65	27.31	1.07	0.85	− 0.10	0.83	− 0.21	0.56
	15 min	0.04	1.16	0.78	11.50	− 0.05	0.28	0.29	1.22	− 0.01	0.68
	30 min	− 0.01	1.11	− 0.77	2.45	− 2.26	0.03	− 0.28	0.70	− 0.16	0.59
	Online	− 0.12	Ref	− 1.66	Ref	1.23	Ref	0.09	Ref	0.38	Ref
Product variety	Limited	− 0.33	Ref	− 0.24	Ref	− 0.32	Ref	− 0.07	Ref	− 0.25	Ref
Product variety	Wide	0.33	1.92	0.24	1.61	0.32	1.91	0.07	1.14	0.25	1.63
Store is provincially regulated	Yes	0.35	1.77	0.33	1.89	0.11	1.23	2.33	49.67	− 0.16	0.78
	No	− 0.22	Ref	− 0.31	Ref	− 0.10	Ref	− 1.58	Ref	0.08	Ref
	Unknown	− 0.13	1.10	− 0.02	1.34	− 0.01	1.09	− 0.75	2.28	0.08	1.00

ISSN: 2522-5782