Examining attributes of retailers that influence where cannabis is purchased: a discrete choice experiment

Table 3 Relative importance of retailer attributes on consumer decisions

	Label	Utility	Std error	Lower CI	Upper CI	OR
Price	Sales	0.26	0.01	0.234	0.285	1.68
Price	No sales	− 0.26	0.01	− 0.285	− 0.234	Ref
Product Information	Package	− 0.14	0.02	− 0.175	− 0.096	Ref
	Some extra	− 0.08	0.02	− 0.117	− 0.039	1.06
	Extensive	0.21	0.02	0.174	0.254	1.42
Customer service	Good	0.34	0.01	0.316	0.368	1.98
Customer service	Poor	− 0.34	0.01	− 0.368	− 0.316	Ref
Proximity	Walk	0.29	0.03	0.237	0.337	1.22
	15 min	0.11	0.03	0.058	0.156	1.02
	30 min	− 0.48	0.03	− 0.532	− 0.430	0.57
	Online	0.09	0.02	0.038	0.135	Ref
Product variety	Limited	− 0.18	0.01	− 0.206	− 0.155	Ref
Product variety	Wide	0.18	0.01	0.155	0.206	1.44
Store is provincially regulated	Yes	0.28	0.02	0.236	0.315	1.59
	No	− 0.19	0.02	− 0.224	− 0.147	Ref
	Unknown	− 0.09	0.02	− 0.128	− 0.052	1.10

ISSN: 2522-5782