Table 1 Attributes and levels for consumer experience
Attribute | Levels |
|---|---|
Prices | Product discounts available Products offered at regular prices |
Product information available | Only what is on the package Some additional information about the product Extensive information in each product such as terpene levels, grower, and supply chain information |
Customer service | I can get all of my questions answered and can receive help selecting my products No one is available to answer questions of help select a product |
Proximity | Within walking distance Store within a 15-min drive Store within a 30-min drive Online purchase with home delivery |
Product variety | Limited product selection Wide product selection |
Store is provincially regulated | Yes No Unknown |