Skip to main content

Table 2 Public internet search interest in major public issues during the 2012 and 2016 presidential elections

From: Public interest in Cannabis during election season: a Google Trends analysis

Education Increase [95%, CI]
 November 2012 −4.0% (− 11–3)
 November 2016 2.0% (−3–7)
Gun control
 November 2012 5.6% (0–11)
 November 2016 −0.8% (− 25–14)
Climate change
 November 2012 3.5% (− 13–20)
 November 2016 20.1% (0–40)
Global warming
 November 2012 1.1% (− 19–21)
 November 2016 4.6% (− 6–15)
Abortion
 November 2012 −2.0% (− 11–7)
 November 2016 2.2% (− 6–11)
Cannabis
 November 2012 26.9 (18–35)
 November 2016 29.8 (21–39)
  1. Google Trends provided relative internet search volume data for the election month and the mean internet search volume for the election month was compared against the forecasted autoregressive integrated moving average (ARIMA). The ARIMA model provides a forecast or predicted relative internet search volume in the event the election did not occur