Table 1 Demographic data of survey participants
Demographics | n | % |
|---|---|---|
Gender | ||
Male | 5182 | 48.5% |
Female | 5502 | 51.5% |
Age | ||
18–24 | 1186 | 11.1% |
25–34 | 1680 | 15.7% |
35–44 | 1928 | 18.0% |
45–54 | 1607 | 15.0% |
55+ | 4282 | 40.1% |
Social Grade | ||
ABC1 | 6090 | 57.0% |
C2DE | 4594 | 43.0% |
Geographic Region | ||
North | 2553 | 23.9% |
Midlands | 1763 | 16.5% |
East | 963 | 9.0% |
London | 1442 | 13.5% |
South | 2509 | 23.5% |
England (net) | 9231 | 86.4% |
Wales | 524 | 4.9% |
Scotland | 930 | 8.7% |
Location | ||
Urban | 8402 | 78.6% |
Town and Fringe | 1038 | 9.7% |
Rural | 1240 | 11.6% |
Uncoded | 3 | 0.0% |
Working Status | ||
Working full time | 4315 | 40.4% |
Working part time | 1579 | 14.8% |
All workers (net) | 5893 | 55.2% |
Full time student | 631 | 5.9% |
Retired | 2554 | 23.9% |
Unemployed | 586 | 5.5% |
Not working/ Other | 1020 | 9.5% |
Marital Status | ||
Married/ Civil Partnership | 4814 | 45.30% |
Living as married | 1447 | 13.60% |
Separated/ Divorced | 875 | 8.20% |
Widowed | 350 | 3.30% |
Never Married | 3144 | 29.60% |
Children in Household | ||
0 | 7747 | 72.5% |
1 | 1268 | 11.9% |
2 | 1037 | 9.7% |
3+ | 389 | 3.6% |
Refused | 243 | 2.3% |
Social Media/Messaging Service | ||
7508 | 76.5% | |
3743 | 38.1% | |
2034 | 20.7% | |
1484 | 15.1% | |
4088 | 41.7% | |
Snapchat | 1518 | 15.5% |
Facebook Messenger | 6625 | 67.5% |
7446 | 75.9% | |
Skype | 1160 | 11.8% |
Household Income | ||
Under £5,000 per year | 222 | 2.2% |
£5,000 to £9,999 per year | 397 | 3.9% |
£10,000 to £14,999 per year | 641 | 6.2% |
£15,000 to £19,999 per year | 691 | 6.7% |
£20,000 to £24,999 per year | 829 | 8.0% |
£25,000 to £29,999 per year | 722 | 7.0% |
£30,000 to £34,999 per year | 674 | 6.5% |
£35,000 to £39,999 per year | 532 | 5.2% |
£40,000 to £44,999 per year | 568 | 5.5% |
£45,000 to £49,999 per year | 436 | 4.2% |
£50,000 to £59,999 per year | 635 | 6.2% |
£60,000 to £69,999 per year | 447 | 4.3% |
£70,000 to £99,999 per year | 702 | 6.8% |
£100,000 to £149,999 per year | 258 | 2.5% |
£150,000 and over | 100 | 1.0% |
Don’t know | 664 | 6.4% |
Prefer not to answer | 1781 | 17.3% |
Personal Income | ||
Under £5,000 per year | 764 | 7.5% |
£5,000 to £9,999 per year | 826 | 8.1% |
£10,000 to £14,999 per year | 1108 | 10.8% |
£15,000 to £19,999 per year | 1059 | 10.4% |
£20,000 to £24,999 per year | 1079 | 10.6% |
£25,000 to £29,999 per year | 783 | 7.7% |
£30,000 to £34,999 per year | 668 | 6.5% |
£35,000 to £39,999 per year | 437 | 4.3% |
£40,000 to £44,999 per year | 351 | 3.4% |
£45,000 to £49,999 per year | 239 | 2.3% |
£50,000 to £59,999 per year | 256 | 2.5% |
£60,000 to £69,999 per year | 149 | 1.5% |
£70,000 to £99,999 per year | 181 | 1.8% |
£100,000 and over | 94 | 0.9% |
Don’t know | 403 | 3.9% |
Prefer not to answer | 1821 | 17.8% |