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Table 5 Themes and nodes in keyword search

From: Analyzing sentiments and themes on cannabis in Canada using 2018 to 2020 Twitter data



Number and percentage of tweets


Store close to the community; stores in other community facilities; diversifying store locations; continuous access; easy access to store; limited access; online access; finding a store; user-friendly space; developing mobile apps; barriers to online access; delay in delivery; home delivery; same-day delivery; increased hours of operation; increased days of operation; space availability; local products; local stores; loss of local business; loss of products; local people friendly marketing model; new products accessibility

n = 62 (19%)


Decriminalization; small business-friendly laws; law enforcement; legalization; limited licensed retailers; lowering taxation; people’s perception on cannabis regulation; age restriction; use in the public place; road safety

n = 32 (10%)


Advertisement of the products; advocacy for cannabis use; economic contribution; contribution to society; facts on cannabis; harvesting; use of educators; use of media; awareness on the effects of cannabis; overdose; use (medical and non-medical); and different strains; economic impact of the industry; health effects; new information; cannabis history; providing access to documents related to cannabis use; research findings; industry growth and expectations; community support; social media use

n = 102 (31%)

Uses of cannabis

Frequent use; medical use; non-medical use; recreational; illicit user

n = 62 (19%)

Cannabis products packaging

Packaging—inadequate packaging; over packaging; inadequate labeling (n = 5)

Price—high price; need of price reduction (n = 5)

Quality—potency; percentage of THC and CBD; aroma; taste; visual appeal (n = 24)

Source—licensed producers; legal source; illegal; black market; homegrown; government sources; retail market (n = 22)

Types—edibles (n = 1)

n = 59 (18%)

Social (gender and stigma)

Mental health; lack of education; misconception; promoting the end of stigma; community involvement; women targeted product

n = 6 (2%)

COVID-19 impacts

Reduced access to stores; closure of stores; losing retailers; non-touch delivery; reduced access to products; reduced store hours; struggle of small business

n = 7 (2%)


Total =