Table 5 Themes and nodes in keyword search
From: Analyzing sentiments and themes on cannabis in Canada using 2018 to 2020 Twitter data
Theme | Nodes | Number and percentage of tweets |
|---|---|---|
Access | Store close to the community; stores in other community facilities; diversifying store locations; continuous access; easy access to store; limited access; online access; finding a store; user-friendly space; developing mobile apps; barriers to online access; delay in delivery; home delivery; same-day delivery; increased hours of operation; increased days of operation; space availability; local products; local stores; loss of local business; loss of products; local people friendly marketing model; new products accessibility | n = 62 (19%) |
Policy | Decriminalization; small business-friendly laws; law enforcement; legalization; limited licensed retailers; lowering taxation; people’s perception on cannabis regulation; age restriction; use in the public place; road safety | n = 32 (10%) |
Education/information | Advertisement of the products; advocacy for cannabis use; economic contribution; contribution to society; facts on cannabis; harvesting; use of educators; use of media; awareness on the effects of cannabis; overdose; use (medical and non-medical); and different strains; economic impact of the industry; health effects; new information; cannabis history; providing access to documents related to cannabis use; research findings; industry growth and expectations; community support; social media use | n = 102 (31%) |
Uses of cannabis | Frequent use; medical use; non-medical use; recreational; illicit user | n = 62 (19%) |
Cannabis products packaging | Packaging—inadequate packaging; over packaging; inadequate labeling (n = 5) Price—high price; need of price reduction (n = 5) Quality—potency; percentage of THC and CBD; aroma; taste; visual appeal (n = 24) Source—licensed producers; legal source; illegal; black market; homegrown; government sources; retail market (n = 22) Types—edibles (n = 1) | n = 59 (18%) |
Social (gender and stigma) | Mental health; lack of education; misconception; promoting the end of stigma; community involvement; women targeted product | n = 6 (2%) |
COVID-19 impacts | Reduced access to stores; closure of stores; losing retailers; non-touch delivery; reduced access to products; reduced store hours; struggle of small business | n = 7 (2%) |
Total = | 330 |