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Table 2 Themes and nodes in licensed cannabis retailer

From: Analyzing sentiments and themes on cannabis in Canada using 2018 to 2020 Twitter data

Themes Nodes Number and percentage of tweets
Access Continuous access; easy access to store; limited access; online access; access to different formulations; developing mobile apps; barriers to online access; delay in delivery; home delivery; free delivery; increased hours of operation; increased days of operation; space availability; new products accessibility; merging with other business; new stores n = 76 (23%)
Policy Laws and regulations and public safety: decriminalization; developing marijuana-specific laws; law enforcement; legalization; limited licensed retailers; lowering taxation; people’s perception on cannabis regulation; age restriction; use in the public place; car safety; road safety n = 71 (22%)
Education/information Advertisement of the store and service; advocacy for cannabis use; awareness on the effects of cannabis; overdose; use (medical and non-medical); different strains; economic impact of the industry; comparison between alcoholism and cannabis use; health effects; inform the consumers about new information; providing access to documents related to cannabis use; research findings; use of educators n = 49 (15%)
Uses of cannabis Regular use; frequent use; medical use; non-medical use n = 48 (15%)
Cannabis product Packaging—Inadequate packaging; use of recycled materials for packaging (n = 2)
Price—compassionate pricing program; high price; need of price reduction (n = 4)
Quality—potency; percentage of THC and CBD; aroma; taste; visual appeal (n = 18)
Source—licensed producers; retail; legal source; illegal; homegrown (n = 13)
Type of product—edibles; cannabis concentrate; hybrid strain (n = 9)
n = 46 (14%)
Social (gender + stigma) Gender—women in the industry
Stigma—lack of recognition; cannabis in sport; lack of education; racial justice; misconception; promoting the end of stigma
n = 20
COVID-19 impacts Reduced access to stores; closure of stores; community service; non-touch delivery; employee health concern; limited payment option; reduced store capacity; reduced store hours; struggle of small business; stocking up n = 19
  Total = 329