Table 2 Themes and nodes in licensed cannabis retailer
From: Analyzing sentiments and themes on cannabis in Canada using 2018 to 2020 Twitter data
Themes | Nodes | Number and percentage of tweets |
|---|---|---|
Access | Continuous access; easy access to store; limited access; online access; access to different formulations; developing mobile apps; barriers to online access; delay in delivery; home delivery; free delivery; increased hours of operation; increased days of operation; space availability; new products accessibility; merging with other business; new stores | n = 76 (23%) |
Policy | Laws and regulations and public safety: decriminalization; developing marijuana-specific laws; law enforcement; legalization; limited licensed retailers; lowering taxation; people’s perception on cannabis regulation; age restriction; use in the public place; car safety; road safety | n = 71 (22%) |
Education/information | Advertisement of the store and service; advocacy for cannabis use; awareness on the effects of cannabis; overdose; use (medical and non-medical); different strains; economic impact of the industry; comparison between alcoholism and cannabis use; health effects; inform the consumers about new information; providing access to documents related to cannabis use; research findings; use of educators | n = 49 (15%) |
Uses of cannabis | Regular use; frequent use; medical use; non-medical use | n = 48 (15%) |
Cannabis product | Packaging—Inadequate packaging; use of recycled materials for packaging (n = 2) Price—compassionate pricing program; high price; need of price reduction (n = 4) Quality—potency; percentage of THC and CBD; aroma; taste; visual appeal (n = 18) Source—licensed producers; retail; legal source; illegal; homegrown (n = 13) Type of product—edibles; cannabis concentrate; hybrid strain (n = 9) | n = 46 (14%) |
Social (gender + stigma) | Gender—women in the industry Stigma—lack of recognition; cannabis in sport; lack of education; racial justice; misconception; promoting the end of stigma | n = 20 (6%) |
COVID-19 impacts | Reduced access to stores; closure of stores; community service; non-touch delivery; employee health concern; limited payment option; reduced store capacity; reduced store hours; struggle of small business; stocking up | n = 19 (6%) |
Total = | 329 |